SEO for The Less Technical

There are lots of aspects of SEO which can be rather technical and require some technical knowledge, which most marketing professionals do not posess.  Here are some of the things you might want to get your head around in order to do good SEO whilst not really being technically minded.

Robot.txt

The robots file is a file which basically tells the google bots where to search on your site.  It tells the bot what the website is about, what the different pages are, and how it should read the pages.  All websites should have a robots.txt file which is correctly configured to allow google and search engines to read the site correcrtly.