What to Write about in Your Blog

The blog or new feature of your website can be a useful tool, which is often not really used or appreciated by business owners.  The news section of your site gives you a chance to write articles of interest to your customers, showing your industry knowledge and showing your site is active on the web.

The blog is an opportunity for you to talk to your customers in a friendly and non sales type way, showing off your knowledge about new areas of business or new innovations within your arena.  It is also a nice way to connect to your audience and find out more about what your customers think.