Why Do Companies Need Blogs?

Blogs are a great way of sharing ideas and news with customers or other interested parties – they allow companies an easy way to communicate with a wide range of people about topics which interest them. A good blog post can feature ideas and themes from the products and services businesses offer too.  This means businesses can advertise their wares with an interesting section of copy too!

Google likes websites which use blogs, as it can easily scan websites to see which topics and keywords are being used. Blogs can link to internal or external websites too, meaning you can create backlinks within your site.